THE DATA JOURNEY
Challenge | During the concept phase, the Nike Data Catalog team needed insights into how data flows within Nike.
Process | To discover insights, my UX team facilitated user workshops, interviews & surveys to learn how data moves from a business request to data delivery.
Result | Through customer interactions, we were able to identify challenges, opportunities, and actions within each stage of the data journey.
PERSONAS
Challenge | The Nike Data Catalog team needed to better understand customer needs to inform their product roadmap.
Process | My UX team facilitated workshops, interviews, and surveys, in order to identify data users’ working styles, tools, needs, and challenges.
Result | We created data community personas, which allowed the Nike Data Catalog team to prioritize their feature development.
EMPATHY MAPS
Challenge | The Nike Data Catalog team needed a deeper understanding of what customers think, say, do, and feel in order to understand user pain points.
Process | To capture this information, my team conducted interviews in which users could share how they felt in an anonymous environment.
Result | Using direct quotes from customers, we created empathy maps that showcased multiple dimensions of the data customer mindset.
USER REQUIREMENTS
Challenge | Nike leadership wanted to ensure that the Nike Data Catalog was being designed in a way that would meet user needs.
Process | Through persona surveys, focus groups, and interviews, my UX team identified recommendations for meeting user needs.
Result | We presented our research findings and user requirements to Nike leadership.
